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IBM launched its first desktop computer in 1981 and used the already existing term PC (personal computer) as a brand name. The machine was built around Intel's 8088 processor and Microsoft were asked to the develop the new operating system MS-DOS. In 1983 Compaq developed "IBM-compatible" computers and more clones followed. Apple continued a parallel development based around the Motorola 68000 chip and gained a reputation for graphics and print shop applications.